On Valentine’s Day 2013, Councillor Mathieu Fleury, a member of the Board of Health, and Dr. Vera Etches, Associate Medical Officer of Health, launched Ottawa Public Health’s (OPH) Sex it Smart youth condom campaign in Eaton Court at the Rideau Centre.
The Sex it Smart campaign aims to increase awareness of proper condom use and its importance in reducing the spread of sexually transmitted infections (STIs) through improved condom distribution and better promotion of healthy sexual relationships among youth.
“Youth played an essential role in the creation and implementation of this campaign,” said Councillor Fleury. “Youth were involved in developing a plan, designing the logo as well as the campaign’s ‘look and feel’. This is an important and exciting campaign for our city.”
A key component of the campaign is its website, where organizations and residents can now order free condoms online. The sexitsmart.ca website is also mobile friendly and features an Ottawa condom finder, STI prevention and proper condom use messaging.